Jess Henderson and Sam Daoud and I developed this for a session at the AGCAS conference in 2013 [PPT slide download], and the excellent Megan Wiley just asked me for it on Twitter. So I decided it was high time to share it here. When we delivered this it was with a strong message of ‘we’re not social media experts, but thinking about where you fall on this spectrum could be useful’. You could use the scales to mark where you are, where you’d like to be, or both?!  And if any social media gurus out there would like to improve on this, please do!

Social Media Strategy Template

If you’re looking at other examples of social media use by benchmark services, this might help in terms of guiding your analysis:

Case Study Analysis Tool